Create A Compelling Marketing Personal Statement Essay Example

Create A Compelling Marketing Personal Statement Essay Example Create A Compelling Marketing Personal Statement Essay Create A Compelling Marketing Personal Statement Essay Marketing personal statement is a document expected to be written by a student at the time of applying in a marketing school. Marketing is a very tough field as it calls for certain special qualities and most importantly a convincing ability. The personal statement expresses those qualities, inspiration or determination through the writing. It gives you a wonderful opportunity to put aside your grades and shine through the statement as a dedicated person. The reason that majority of schools or colleges these days need you to write a personal statement is mainly because they want to check how much potential you have. They want to see what qualities you possess which are essential for Marketing field and what sorts of adversities you have been through to pursue this field. Creating an effective personal statement allows you to express your strengths and weaknesses. It also shows the admission officer how your special personal traits cover those weaknesses. Also, use appropriate language in the statement because given that it is a marketing statement, the admission team will mainly focus on your communication skill. Basically marketing is all about how well you can communicate with the other person and how well you can convince them to agree with you. To write a compelling marketing personal statement you first need to determine some special qualities or aspects that set you apart. The main purpose of writing this statement is to convince the admission officers that you are a great fit not only for their college but also for the marketing community. Discover your personal traits that make you different from other applicants. The most ideal way to accomplish this goal is by using personal and true stories. Highlight your ordeals that you have experienced in your life. Highlight the struggles you have made to overcome those ordeals. List down your qualities along with a brief description and relate how those qualities will help you with achieving your future goals. Briefing your qualities or good points may seem like boasting but if it is done in the right manner it will surely make a great impact. Also, focus on creating a personal statement which is interesting or engaging to the admission officers. Do not just list down your achievements or qualities without a brief description and do not just place anecdotes randomly in the statement. Remember that you need to concentrate on making a marketing personal statement which expresses a perfect individual whom they seek for their college. Keep the following important points in mind while preparing a statement: Avoid using any unnecessary or too much humor in the statement. Do not use any quotes in the statement unless if it is very necessary. Avoid using any sort of religious views. Do not use false stories for the sake of impressing the officers. Do not use any jargons. Ensure that you have kept the word count of the statement in line with the given instructions by the admission department. Also ensure that spend some time on proofreading the entire document.

The Future of Job Search Strategies Findings of Career Jam 2017

The Future of Job Search Strategies Findings of Career Jam 2017 Good news! The Findings of 2017 Career Jam: Where Experts Forecast the New the Next, has been released by the Career Thought Leaders Consortium! This report summarizes the findings of brainstorming sessions about the future of job search strategies, which were held on December 1, 2017 in the United States, Canada, Spain, France, Austria, and the United Kingdom. Want to listen to a webinar about it? Go to this video about the future of job search strategies. Career Jam participants discussed topics with significant ramifications for job seekers: â€Å"best practices, innovations, trends, new programs, new processes, and other observations that are currently impacting, and are projected to impact, global employment, job search, and career management.† The sections that most interest me in the report are â€Å"Career Marketing Messages Documents† and â€Å"Social Media Profiles†¦Ã¢â‚¬  which include resumes, cover letters, and LinkedIn profiles, as well as other career marketing communications. I also wanted to highlight a couple of items for the future of job search strategy. Here are some of the findings and advice to keep in mind as you conduct your job search now or in the future: Career Marketing Messages Documents: Current Trends Resumes are not dead! While the use of LinkedIn profiles in the hiring process is on the rise in both the U.S. and Europe, most hiring managers still require a resume at some point in the hiring process, and your resume WILL make an impression. Use graphics. The use of graphic resumes is becoming more and more common – but make sure your graphics serve a specific purpose and communicate your value. Don’t get too creative. Infographic resumes are NOT hot. Supplemental materials in infographic form are welcome, however. ATS systems are becoming more advanced. Writers must satisfy both machines and humans with proper format and keywords. Make sure you’re on top of the latest capabilities and capacities of ATS systems. You might be surprised what they can and can’t understand. Job hopper? You’ll have a stigma to overcome if you’re a participant in the gig economy. The great cover letter debate: They are still important! When they are read, they can make the difference between candidates. Keep ‘em short and focused on a targeted, unique value proposition. Be careful about posting your resume to online job boards. Don’t put anything confidential on there! The public can gain access. Focus your career documents on what you can do for the employer. As I like to say, your resume is not about your past. It’s about your future. Track your success stories. Don’t wait until resume writing time to gather your successes. Keep a running list at all times! Career Marketing Messages Documents: What to Expect The use of multimedia will continue to increase. New tools will emerge. But the underlying message will remain, communicating your value. Cover letters will rebound. Lengthier cover letters might start to replace the resume. These letters would be highly researched and targeted to the company, for both contract workers and those applying to full-time positions. Social Media Profiles, Video Bios, Web Portfolios and Other Multimedia Tools: Current Trends Many of these recommendations can be found in my book, How to Write a KILLER LinkedIn Profile. It’s good to see people are listening and also confirming what works! LinkedIn profiles are becoming more multi-media with the addition of video. Use LinkedIns media features to attract more and longer profile views. Slideshows, infographics, and videos are all game. Your social media profile content must be aligned with your resume. This doesn’t mean they must be exactly alike. But as more recruiters are sourcing and screening candidates’ social media profiles during the hiring process, make sure you provide good resume-like content on LinkedIn. There is a trend toward shorter LinkedIn sections. You don’t necessarily have to use all the characters available. But if you have enough good stuff to say, why not? LinkedIn profiles are less job-search focused. Professionals are using LinkedIn for general branding purposes, not just for job search. Use storytelling concepts in your LinkedIn profile. LinkedIn profiles are not a dry narrative of your resume. Instead, consider who your audience is and who YOU are, and brand yourself with a story that stands out. Don’t appear unemployed or desperate on LinkedIn! ‘Nuf said. Professionals are getting savvier in their online search optimization. Make sure you are savvy with your keywords and keyword placement too! Personal websites have not become integrated into the hiring process for most recruiters, but they are useful for long-term branding. Social Media Profiles, Video Bios, Web Portfolios and Other Multimedia Tools: What’s Next With more video interviewing, candidate-driven video resumes are not welcome. Companies will specify any video content they want and when. People are concerned about sharing of profiles with Microsoft integration. I’m not as concerned. I don’t think that many people will even use this fancy feature  (Microsoft Resume Assistant), and no one can steal your content if you write it as your unique self with accomplishments no one else can claim. The Future of Job Search Strategy Job search is now quality over quantity. In the future of job search, focus is on relationship building with recruiters and companies. Cultivate your chances of getting a job that’s a great fit instead of applying to hundreds where your chances are slim. Networking is king, especially with the burgeoning of employee referral programs. More individuals (millennials) are negotiating salary and benefits during the interview process. Indeed.com is the preferred job board to use, if you’re using job boards. What? Snail mail? YES – mailing hard copies will get you attention from hiring managers. Do it! More and more individuals are in constant job search mode. This means every professional should have a resume and LinkedIn profile that make them shine and that they are proud of! References are more important than ever. So cultivate your relationships with potential references always. States and organizations are prohibiting hiring managers from asking about previous salary. Get coaching if you’re concerned you might be asked this question – and understand the company’s compensation structure and philosophy before entering into salary negotiations. Also see my articles Salary Negotiation for Women Part 1  and Part 2. It’s important to stay on top of the latest in job search documents and strategies. The Executive Expert and The Essay Expert are here to keep you informed, and to create the best possible career documents for your success. Read more about the New and the Next in Networking, Traditional Online Job Search Strategies; How Employees are Screened, Interviewed, and Hired; The Changing Face of Jobs, The Diverse, Multigenerational Workforce Globalization; and other important career resources and topics at Findings of 2017 Career Jam: Where Experts Forecast the New the Next. Or listen to the webinar here.